Download the pdf here.
Here are some generation cohort key facts you might want to add to your customer profiles:
BOOMERS (born 1946-1964)
- 96% use search engines
- 95% use email
- 92% shop for products/services online
- 75% of Boomers are on Facebook
- 19% more likely to share content via social media
GEN-XERS (born 1965-1980)
- 80% name email as their preferred means of brand messaging
- 75% follow brands on social for deals and bargains
- 68% reported using coupons they’d been sent in the mail
- 52% said they do not like being contacted by brands via text
- 23% said they looked at offers via mobile app
MILLENNIALS (born 1981-1996)
- 84% hate traditional advertising
- 80% expect brands to make a public commitment to good citizenship
- 73% say the internet is positive for society
- 68% are conducting daily searches—an average of 5 per day
- 57% view sponsored content but want it to feel authentic, entertaining, or useful
GEN-Z (born 1997-2012)
- 86% rely on user reviews prior to making a purchase
- 67% want to stay true to values even when making purchases
- 62% of their time online is on a smartphone
- 50% state that knowing a brand is socially conscious, increases the likelihood of purchase.
- 8 second attention span
- Understanding where and how different generational cohorts of educators are discovering your products is an important factor in shaping your messaging for them.
- BOOMERs like video, price points and special offers.
- Messaging GEN-X is all about authenticity. They’re looking for brands that make good on their promises.
- Millennials are tech-savvy, idealistic, and cash strapped.
- GEN-Z-ERs expect the brands they buy to reflect their values, such as a commitment to sustainability and support of social causes.