About Us

Daylene Long, CEO and Founder of Catapult X

Founded by Daylene Long, Catapult X is a market and product development agency that consults exclusively with STEM EdTech Providers to catapult them forward using data-informed insights.

Daylene Long founded Catapult X, a market and product development company that consults with STEM education industry partners to catapult growth using data-informed insights.

Long has consulted on marketing projects for the IRIS Consortium, Pivot Interactives, Smithsonian Science in the Classroom, Amplify, Bio-Rad, and MindLabs, which was recently awarded a $1M Phase II SBIR grant.

Long served as CMO and co-owner of Vernier Software & Technology for 15 years, developing the company’s first marketing, public relations, and educator outreach departments. Under her marketing leadership, the company grew from 20M in revenue to over 50M.

Long is an affiliate member of the Council of State Science Supervisors (CSSS), a long-standing member of the National Science Education Leadership Association (NSELA), and a 19-year member of the National Science Teaching Association (NSTA).

Most recently, Long developed the Educators Pick Best of STEM awards, working with approximately 100 organizations, both big and small, to increase their brand awareness by reaching 260,000 science and STEM educators.

Long specializes in data-informed product development—calculating total available market (TAM), brand awareness, competitive analyses, market trends, conjoint analyses, and market mapping.

Clients count on Catapult X to provide up-to-the-minute insights about the EdTech market to create transformative educational technology.

For a free 30 minute consultation, contact us at daylenelong@catapult-x.com.

MCH is a leading provider of data and technology solutions.

The K-12 education market has been a focus of ours for over 90 years.  Our commitment to providing superior solutions is evidenced by ongoing investment and development in people, data, technology, and services.

Our solutions range from licensing our quality data to providing custom software development, integration, analytics, and data delivery services.

For more information, contact info@mchdata.com
or call 800-776-6373.