Why is Generational Marketing Important When Marketing to Schools?
Reading Time: 2 minutes Download the pdf here. Here are some generation cohort key facts you might want to add to your customer profiles: BOOMERS (born 1946-1964) 96% use
Women in STEM: Dr. Becky Sage
Reading Time: 8 minutes More than ever before, women and historically underrepresented populations are going to college for STEM degrees and joining the STEM fields, but that number is still far
All About That Sound
Reading Time: 2 minutes A STEM Education Product Marketer’s Guide to Memorable Brand Names Coke or Pepsi? Hardee’s or Carl’s, Jr? Nats or Astros? Personally, I’m a Coca-Cola brand
Data Nuggets for Marketers from our National Survey on STEAM Education
Reading Time: 2 minutes Each year, Catapult X deploys our National Survey on STEAM Education. Here are just a few of the data nuggets that will impact marketing, product
Thought Leadership Marketing in STEM Education
Reading Time: 3 minutes What is thought leadership? Thought leadership is a marketing tactic that can position and reinforce you as an expert and authority within the education market. Typically,
Good thought leadership—the kind that creates brand leaders in the minds of STEM educators—draws from the best of who you are. Now, here's an insider's tip, and it's not a tiny one: You don’t have to reinvent yourself or your company. At Catapult X, we apply exemplary thought leadership principles to the best of who you are to amplify your brand in an otherwise noisy marketplace.
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