Reading Time: < 1 minute Science and STEM Educators honored Pivot Interactives with three Educators Pick Best of STEM awards, an EdTech program judged solely by science and STEM educators. Educators named Pivot Interactives Best of STEM in three categories: “Best of STEM for Phenomena-Based Teaching and Learning,” “Best of STEM for Video-Based Learning,” and “Best Resources for Analyzing and Interpreting Data.”
Reading Time: 2 minutes A STEM Education Product Marketer’s Guide to Memorable Brand Names Coke or Pepsi? Hardee’s or Carl’s, Jr? Nats or Astros? Personally, I’m a Coca-Cola brand loyalist. I’m the type of fan that marketers strive to cultivate for their brand. In the science and STEM education market, our brands aren’t as large as Coke or the Nationals, but we are powerful. We in K-12 education are serving the next generation of inventors and scientists. In college and university, we are training a workforce in skills that have yet to be determined. With that responsibility, we must depend on data-driven skills for
Reading Time: 2 minutes Since the pandemic, educators are leaving the field in record numbers. This shift has created a new facet to consider when marketing to schools. Baby Boomers are retiring and the shift in demographics is moving toward Gen X and Millennials. Exclusive data from Catapult X informs your marketing, because brand awareness is more important than ever.
Reading Time: 3 minutes Results from a new survey provide clear direction from district administrators. With public education making the sudden shift to remote learning as a result of the COVID-19 virus, the inequities of our public education landscape are much more apparent. While there are districts that have made the shift quickly due to expansive, secure networks and well-trained teachers practiced in integrating technology into their teaching, many districts are struggling to support distance learning without sufficient bandwidth, network support, and devices. The education industry has always had congenial relationships between districts and vendors. So, it is not surprising that companies want to
Reading Time: 8 minutes More than ever before, women and historically underrepresented populations are going to college for STEM degrees and joining the STEM fields, but that number is still far short of where it should be. Degrees in the science, technology, engineering, and math fields are among the fastest growing in the world and tend to be high-paid, with the Bureau of Labor and Statistics finding that 92 out of 100 STEM occupations have wages that are well above the national average (Stockwell, 2017). It is concerning, then, to learn that only 7% of women graduate college with a STEM degree even though more women than men
Reading Time: 2 minutes Each year, Catapult X deploys our National Survey on STEAM Education. Here are just a few of the data nuggets that will impact marketing, product development, sales and more. The takeaway? Making sure your solutions are Chromebook-compatible and emphasizing your Chromebook compatibility in all your marketing channels is smart strategy. Leave Curriculum Directors out of your market segmentation and outreach programs? No way. They’re often leading the charge to integrate STEM programs district wide and they are powerful decision makers. So, in addition targeting STEM Directors, PD and CTE Leaders, Science and Technology Directors, add Curriculum & Instruction Directors. Our
Reading Time: 3 minutes What is thought leadership? Thought leadership is a marketing tactic that can position and reinforce you as an expert and authority within the education market. Typically, thought leadership builds, not with sales or promotional content, but with content that offers your customers insight, new information or new ideas. Executed properly, it’s a compelling component to a STEM market development plan. How Do You Become A Go-To Source for Information in Edtech Marketing? A LinkedIn and Edelman survey showed that 88% of decision makers increased their “respect and admiration” for an organization after encountering its thought leadership. Educators see thought leaders as peers, who have