EdTech Masterclass
EdTech Funding Masterclass
📅 Start Date: May 22, 2025, 9:00 am PT / 12:00 pm ET
🕒 Delivery Mode: Live Online via Zoom, not recorded
Learn the top CEO strategies to protect profitability and navigate economic uncertainty.
Is your education business ready for what’s next?
You see it every day. The education industry is facing rapid economic shifts, funding challenges, and the disruptive impact of AI. Waiting is not a strategy—preparation is.
In this exclusive 90-minute masterclass, you will learn the battle-tested strategies that
top leaders use to achieve profitability, sustain growth, and seize
opportunities—even in uncertain times.
✅ Build Financial Resilience – Strengthening cash flow strategies & risk management
tactics
✅ Diversify Revenue Streams – Avoid over-reliance on a single funding source
✅ Boost Operational Efficiency – Use AI automation to cut costs and drive growth
✅ Retain Top Talent – Strengthen leadership and employee motivation
✅ Master Strategic Planning – Align your board and stakeholders for long-term success
Don’t just survive—thrive. Learn the key moves successful leaders use to adapt,
pivot, and future-proof their organizations.
What you’ll walk away with:
📉 A risk-mapping framework to prioritize where your business is most financially exposed
💡 Cost optimization levers that preserve long-term growth, not just short-term cuts
💼 Revenue diversification strategies across new K–12 segments and adjacent markets
🔧 Tactical ways to deploy AI for operational efficiency and smarter resource allocation
🧭 A board- and investor-aligned plan for navigating uncertainty with confidence
Who is This Masterclass For?
Established K–20 business leaders responsible for revenue, operations, and growth, especially those guiding product-led or sales-led teams in edtech, curriculum, assessment, or service sectors.
Join us if you’re ready to lead with clarity, stay resilient, and find your edge—even in a downturn. The road ahead may be uncertain, but your strategy doesn’t have to be.
CAPTURE EDTECH GROWTH
Invest in growth today
Featuring:
LIMITED SEATS AVAILABLE
By end of this training you will:
Identify market segments poised for growth to align your products & services.
INVEST IN YOUR GROWTH NOW
Why Does This Matter Now?
ESSER Spending is Gone.
New Policy Directions Will Reshape How Education Dollars Flow.
Federal Funding Streams Are Poised for Dramatic Restructuring.
When & How Schools Spend Will Fundamentally Change.
BONUS TOOLKIT!
EdTech Growth Playbook
Included with Purchase
Post-Event Executive Summary
Comprehensive overview of key findings and strategic implications
Action Planning Checklist
Practical tool for documenting next steps and priorities based on session insights
Strategic Planning Resource Guide
Curated compilation of key sources and insights for education policy and funding changes
FAQ
Have Questions?
We’ve Got Answers!
WHO IS THIS MASTERCLASS FOR?
- EdTech C-suite executives planning for 2025 and beyond
- Sales & Marketing leaders responsible for education market growth
- Product leaders needing to align development with future funding streams
- Investment professionals focused on the education sector
- Strategy teams working on post-ESSER sustainability
WHO IS THIS MASTERCLASS NOT FOR?
- Individual educators or teachers
- Those seeking tactical sales training
- Organizations not focused on educational technology or services
- Those looking for basic education market overview
- Companies not ready for strategic market pivots
WHAT HAPPENS IF I CAN'T ATTEND THE LIVE SESSION?
This is an exclusive live strategy session designed for real-time interaction with industry leaders Rita Ferrandino and Daylene Long. While you’ll receive the post-event summary and planning tools, the strategic insights and breakout sessions are only available live. We recommend prioritizing attendance to get maximum value.
WHAT PREPARATION IS NEEDED?
No advance preparation is required. However, we recommend having your current strategic planning documents handy as you’ll want to take notes on immediate implications for your organization.
CAN MULTIPLE PEOPLE FROM MY COMPANY ATTEND?
Yes. In fact, we recommend having key decision-makers from your strategy, sales, and product teams attend together to align on market implications.
Each person needs their own registration. Contact us about group rates and for workshops customized for your team.
WILL THERE BE A RECORDING AVAILABLE?
No. This session is live only to ensure open strategic discussion. You’ll receive a comprehensive post-event summary with key frameworks and action planning tools, but the strategic discussion itself is not recorded.
LIMITED SEATS AVAILABLE
FEATURING
Meet Your Masterclass Strategists
Her strategic insights have driven over $1B in revenue for education companies worldwide.
As Innovation Consultant at Catalyst@PennGSE, University of Pennsylvania and former President of Education Design Studio Inc Incubator (Milken Foundation & UPenn collaboration), she specializes in corporate growth strategy, investment acceleration, and organizational transformation.
Rita brings unparalleled expertise in identifying market opportunities and accelerating growth across K-12, Higher Education, and Workforce Development markets.
A pioneer in education market research and product development, Daylene’s CMO leadership grew Vernier Software & Technology from $20M to $50M+ in revenue, supporting over 130 countries across the world. She developed the Educators Pick Best of STEM® Awards, increasing global brand awareness and market positioning for over 100 education companies, and has led market research for multiple NSF SBIR funded products.
Featuring:
LIMITED SEATS AVAILABLE
