Brand Awareness Drives Profits
I think about brand awareness a lot.What makes it "sticky?" How do you build a brand over time? Can you measure the ROI?A few weeks ago, my friend Charles Sosnik…
Sound Secrets to Naming Products That Stick
A STEM Education Product Marketer's Guide to Memorable Brand Names Coke or Pepsi? Hardee's or Carl's, Jr? Nats or Astros? Personally, I’m a Coca-Cola brand loyalist. I’m the type…
